Creating inviting atmospheres

Every brand has a story. My role is to bring it to life.


The Book Bird

A charming neighborhood bookstore where books, coffee, and wine bring people together

Tinned Candle

Dual-scent launch content designed to translate fragrance into visual worlds

Stellow

A coffee shop inspired by family, community, and true Southern hospitality

Library in a Forest

Editorial storytelling inspired by hidden libraries and enchanted forests

The Astor Chalet at The St. Regis

The inaugural Astor Chalet, a festive retail experience inside the St. Regis

Mission + Market

A modern restaurant where exceptional food and inviting design go hand in hand

Wild Aster Books

A whimsical bookstore with a story around every corner

Roswell Supply Co. and West + Peak

Two brands. One creatively crafted retail experience

L [Dot] Candle Co

A new visual identity that reimagined six signature scents

Summer Splendor

A seasonal editorial inspired by the color, texture, and lifestyle of a European summer

Lemuria

Spring collection launch featuring photography that explores four distinct scent stories

Strange Gent

Atmospheric candle storytelling

Interested in collaborating?

A pink glazed donut candle with sprinkles on a small white ceramic plate, next to a pink mug filled with coffee on a wooden surface, with a white tiled wall in the background. The candle is from famous New York City baker Dominique Ansel.
A lit scented candle on a box labeled 'APOTHEKE SUNDAY BRUNCH' with a list of scents, placed between a jar of coffee beans with a wooden lid and a cream-colored ceramic creamer with a handle, on a floral tablecloth against a plain gray wall.
A pink rosewater vanilla bean candle with three wicks, placed inside an open white and yellow box on a wooden surface, with sunlight casting shadows.